Photography by Desirée | Modern Beauty
Elegant. Feminine. Romantic.
One of the biggest challenges Photography by Desirée faced when it came to refreshing her branding was having a cohesive brand that catered to her high school senior/family clients and also to her modern beauty clients. She wanted sub-marks created to brand both underneath her main Photography by Desirée logo which I created for her in the past. I started with two separate mood boards to establish the vibe of each. From there I made a color palette that maintained a few consistent colors that worked with both brands. The consistent foil texture would remain the same but change to match the color palette and would be paired with two different patterns which were similar in style but evoked a different feeling for each sub-brand.